DISPERSIA
Premium clothing multipage with editorial verticals and shop integration, no stock fashion photos
Context
A multipage site for an independent premium clothing brand (PL main + RU/EN) — not fast fashion, not a luxury major, a brand with conceptual collections. Audience PL/EU 28-45, after an independent name rather than a logo bag. Standard fashion sites lean on commerce (a Women/Men/Sale catalog, runway photos, SKUs like "Coat 2024") — but that doesn't work for a brand selling conceptual coherence: here each collection is a story, each piece a named thing. The site had to read like an editorial article, not a shop.
The solution
Multipage instead of an all-in-one shop: a calling-card home, Collections (an editorial collection story), a separate Shop, Editorial, About, Contact. Every piece has a name — "Silence Coat", "Drift Midi Dress", not an SKU: an italic serif heading, like a character's name in a novella, strengthens the urge to want that one. The palette is as minimal as it gets (white and near-black): in fashion the clothing is the colour, any accent would steal attention. No runway, no models — only flat lay and mannequin: the piece as an object.
The outcome
The only multipage in the set — Astro + TypeScript, six templates and three languages (PL/RU/EN) with correct routing; product data in separate files (easy to update), photos optimised, a separate mobile layout (a vertical flow for editorial, swipe carousels for galleries). The result is a slow editorial flow — "read the story → look → buy" — the opposite of "scroll-and-buy", and exactly what fits a brand selling a concept, not volume.