Context
A landing for a tool for product teams: it listens to a Zoom call, pulls out action items and creates ready-made tasks in Linear itself. The target is a product manager at a 20-200-person startup with 5-10 meetings a day, losing half an hour to manual note-wrangling after each. The niche is full of similar promises (Otter, Fireflies, Tactiq): "AI meeting assistant", "save 5 hours", corporate blue. It had to look different and promise not "everything about meetings" but one concrete thing.
The solution
Narrow positioning: one integration (Linear), one use case (meeting → sprint backlog), one metric ("backlog ready 2 minutes after the meeting"). Competitors boast "50+ integrations" — we say one: it narrows the funnel but makes the product explainable in a sentence. Palette — warm dark-brown with an amber accent: not cold "tech-dark" but "a studio evening". The hero has an animated mockup where transcript messages turn into Linear tasks: 5 seconds and you get what it does.
The outcome
HTML/CSS with a token system, the mockup as pure CSS animation (a static frame first for speed; animations-off users see the final state). The landing sells one concrete workflow instead of "AI for everything": anyone who recognises the pain (Zoom → write-up → manual tasks) gets the offer without reading to the end.