FreshClean
Cleaning service landing in Warsaw — cost calculator and real interior photo, not stock
Context
A landing for a cleaning company in Warsaw — apartment and office cleaning for work-from-home professionals and small-office managers (200-800 zł segment). Every competitor looks the same: a stock smiling cleaner in uniform, "Profesjonalne sprzątanie", a "Zamów" button — the client has nothing to choose by, calls whoever comes up first and goes by price. The job was to stand out with two moves: show the result instead of the process, and remove the "what will it cost" barrier before contact.
The solution
The hero is a real photo of a finished, clean interior, not a cleaner: the visitor sees the result (the product) at once, not people with rags. The cost calculator sits on the first screen: 60 seconds — area, type of clean, extras → a ballpark price, no "I have to call and ask". Three packages (Mieszkanie / Biuro / Po remoncie) segment without overload. A light palette — cream background and an emerald accent: fresh and clean, without the pharmacy sterility of medical blue.
The outcome
HTML/CSS + a little JS (calculator, scroll effects), no heavy frameworks — a fast page for people opening it on their phone. A landing where the audience sees the result before the description and learns the price before calling: two simple moves (a real photo + a calculator in the hero) close the first two objections before the contact form.