Пространство · INTERSPACE
Immersive contemporary art exhibition in NYC, with editorial typography and async WebGL
Context
A landing for an immersive contemporary-art exhibition in New York (Fifth Avenue, September-November 2026), bilingual RU+EN. Typical gallery sites sell through artist lists and a dry schedule: fullscreen video, a names table, hidden tickets — and terrible performance (WebGL in the hero blocks the paint, a 4-8s LCP on mobile). This exhibition sells through atmosphere, so it had to be felt right on the landing.
The solution
WebGL loads asynchronously, after the first critical render: the first screen (text + photos) works instantly, and the 3D scene loads further down on scroll, once the visitor is engaged — both performance and the wow effect, no trade-off. Bilingual RU+EN out of the box: the Russian-speaking diaspora in NYC is large, and museums usually ignore it. Palette — cream background and warm gold (premium without overplaying); light/dark theme in one click, for evening browsing.
The outcome
Text and images are the critical path and render at once; animations and the heavy 3D scene attach afterwards without blocking content; there's a fallback background for old browsers and motion stops under reduced-motion. The site sells atmosphere, not a catalogue: the 3D arrives "in the background" with no hit to speed, and the bilingual setup respects the city's real demographics.