ModulArt
Modular houses landing — editorial dark with amber accent, time-to-deliver 90 days
Context
A landing for a modular-house manufacturer in Poland: houses are assembled in a factory, delivered to the plot and installed in 7-14 days. The audience is the Polish middle class with a plot who want to avoid the standard 18-month build. Competitors sell a vague "premium quality" and pretty renders — the buyer misses the main thing: how much faster it is and what it costs, compares pictures and puts the decision off for months. One strong promise was needed, instantly clear and verifiable.
The solution
The main headline — "Gotowy dom modułowy w 90 dni": a concrete number instead of "fast", a concrete promise instead of "quality". It gives an anchor at once: 90 days versus 540 for a normal build — the whole communication rests on that. Palette — a warm black background and an amber accent: about wood, warmth and a home to live in, not tech. A five-stage process timeline (from contract to keys) removes the first-timer's "unknown unknowns": who does what and when to pay.
The outcome
HTML/CSS + a little JS — the biggest single-page build in the set: a gallery of completed projects, a five-stage timeline and a preliminary cost calculator (area, roof type, number of rooms → a price range). The landing sells a concrete number, not a vague promise: the 90-vs-540-days comparison works as a memorable hook — the buyer leaves and remembers the figure, and the timeline closes the fear of "how is this even going to go".