Orlov
Autofunnel producer personal brand — chat mockup instead of the usual expert headshot
Context
A personal brand for an autofunnel producer — chatbots, email sequences, segmented ads for online schools and experts with a 500-3000 € product. Sites in this niche are cut from the same cloth: the expert in a black turtleneck, "I helped 100+ earn a million", a free webinar, one loud colour — the audience that wants a strong producer already filters that out as an info-product. The target client has already been burned by a cheap freelancer and a "working" bot that doesn't convert. The site has to stand apart at once and show what you're buying, not who's selling.
The solution
The hero is an animated chat mockup, not an expert photo: you see the product itself (the finished bot, its tone, how answers are structured) — stronger than a face. Cream palette with a cognac accent, an editorial register instead of "expert authority dark" — out of the online-course look and into calm B2B. The result as a concrete number: an average growth of 4.2× in 14 days; it can be challenged, and that's good — a vague "I help you grow" can't be, while a number gives you something to talk about.
The outcome
HTML/CSS, the chat mockup in pure CSS animation (typing dots, messages appearing; final frame when animations are off), metric counters animating once on view. Ukrainian localization as the primary one. A personal brand that doesn't look like one more "expert in a turtleneck": whoever's after a product, not a promise, recognises themselves and leaves a request without reading down to "about me".